Chris Burch Raises The Bar For Luxury Hotels Around The World

The legacy of Chris Burch started in the mid-70s when he proved himself as an entrepreneur. Chris and his brother Bob founded Eagle Eye Apparel in 1976 while Chris was studying at Ithaca College. The Burch brothers turned a $2,000 investment into a major corporation in a few short years. Eagle Eye Apparel was famously sold to Swire Group after growing to a value of $168 million.  Hit on to read additional details about his diverse investments.

Since his impressive start in the 70s, Chris Burch has played a part in the success of more than 50 companies. Burch expanded into the real estate and home décor industry. His apparel, home décor and accessory brand C. Wonder is lauded around the globe for its trend setting designs. Mr. Burch also played an integral part in the success of luxury clothing brand Tori Burch.  Additional article on

Burch Creative Capital is Chris Burch’s creative capital firm. The firm has a diverse, yet impressive portfolio that includes ED by Ellen DeGeneres, luxury prefabricated homes by Cocoon9 and TRADEMARK apparel. Check the website here.  Mr. Burch, the founder and CEO of Burch Creative Capital, is also involved in the organic foods, hospitality and tech industries.

Chris Burch’s latest endeavor may be his most impressive yet. Burch partnered with renowned hotelier James McBride to buy a beach hostel on Indonesia’s Sumba Island. The pair poured more than $30 million dollars into the humble hostel to turn it into one of the world’s most in demand 5-star luxury resorts.

Chris Burch and James McBride opened Nihiwatu Resort in 2015 and it was soon after named the number one hotel in the world by Travel + Leisure. The resort has already earned the nickname “The Edge Of The Wilderness” due to its secluded location. Nihiwatu boasts 27 private villas that come complete with private plunge pools and butler service. Adventurous guests can opt to sleep in two fully-furnished, two-story treehouses. The treehouses feature bamboo accents and a private infinity pool. Related article on

Guests don’t have to leave the tropical island to enjoy luxury spas services either. Beachfront massages and wellness treatments are readily available, and yoga classes are offered daily. Waterfall excursions and surf lessons can be arranged, and sunset horseback rides provide an unforgettable experience to guests of all ages.

Chris Burch has often discussed the importance of creativity in the business world.  Check to read more insights from him.  It’s clear that he applied a great amount of creativity to the design of Nihiwatu, and travelers from around the world now enjoy luxury accommodations in one of the most beautiful locales on the planet.

Know his latest cool offering to the market, visit