Marketing

Vinod Gupta Makes Investing About More Than Business

Business Leader, Business Solutions, CEO, Database Solutions, Marketing, Philanthropy
  Sometimes you need to invest in more than just the business side of a company. You need to look at what the company really contributes back to its community and how it can lift people up. Those are things entrepreneur and philanthropist Vinod Gupta looks at when he buys out companies through his family office firm, Everest Group. Gupta has been giving job opportunities to lower income and less educated people important as the founder of several of his own businesses, and he's also poured his money into different college grants and scholarship programs to US and international universities. But Gupta has never forgotten how it all started. Vinod Gupta grew up in India in a very poor area of the country, and though he and his family had very little to support themselves with, they

How To Connect With a Customer For Market America

Business, Internet Marketing, Marketing, Multi-Level Marketing, Online Sales, Product Brokerage
When it comes to making money, one of the best things for people to do is connect with the customer. The best thing for companies to do is pay attention to the changes that are happening in the market. A growing phenomenon in the market is people who are looking not for a product or a company, but a journey to be a part of. With the internet making things available for people to look into, there is going to be a desire for something that offers more than products. After all, people have a need that is deeper than what consumerism can fulfill.   One of the best ways a Market America unfranchised owner can connect with the customer is by telling a story. The story has to be compelling and real. Another thing to do is simply connect with the other users in social media. This can he...