Market

The corporate presesnce of Desiree Perez

Business, Market
Of all the industries, the corporate sect of the entertainment industry is one of the most difficult for women to crack. Very few are able to handle the unique strain of industry, and even fewer able to conquer it as fiercely as Desiree Perez. Perez is known by all the music industry insiders as someone who can get the job done. Her demanding nature ensures that whatever client she represents is propelled to the next level. Some examples of her work are the success for Rihanna when she convinced Samsung to promote her Anti tour. The company contributed millions of dollars, not only ensuring the success of the concert but elevating Rihanna’s status as an entertainer. Perez is Also Jay-Z’s secret weapon, whenever he undergoes serious negotiations he makes sure to have her fighting for him.