Fashion

Fabletics Grows Into Amazon’s Main Rival

Fashion
The Online retail sector is often said to still be finding its feet as new retailers develop Websites and apps across the Internet which look to rival the dominance of Amazon. Born in the 1990s as a bookseller, Amazon has developed as an Online community and retailer selling almost every product imaginable including fashion and athletic wear. Although it holds a 20 percent market share of the Online fashion sales in the U.S. each year a rival has begun to emerge to Amazon's dominance in the shape of Fabletics.   Born in 2013, Fabletics has developed an innovative membership and subscription-based business model which has allowed the brand to develop sales revenue of around $250 million by the end of 2017. Although now seen as one of the most innovative and respected Online retai...

Kate Hudson’s Fabletics Matches Your Sporty Lifestyle

Fashion
Kate Hudson, the famous actress, had partnered with JustFab to create the Fabletics fitness clothing brand. This brand has taken the industry by storm with over $250 million in revenue. They also have over 800,000 items sold per month, making it a contender to larger clothing retailers like Amazon.   Fabletics utilizes the subscription based model gain new customers. The subscription based sales model is very trendy among other high class fashion brands. The customer pays a set monthly rate to have other fashion experts pick out their clothing. This sales technique sells a lifestyle rather than just comfortable yoga pants. They also offer online fitness videos to subscribers with no additional charge.   The company has gained a cult following that rivals even Apple. T...