Alexandre Gama was born on June 1st, 1958 in Rio de Janeiro. He graduated college in Advertising and Propaganda from Fundação Armando Alvares Penteado. He began his career in 1982 where he acted as a writer at the agency Standart Ogilvy. In 1990 Gama began his work at DM9 where he worked for 4 years. He is the only Brazilian on the committee of the Global Creative Board from the Publicis Groupe holding company. Gama took on the role of CEO/CCO of Young & Rubicam in 1996. Gama left Young & Rubicam in 1999 to create his own company, Neogama.
Alexandre Gama became the founder and CEO of Neogama, which is among the largest advertising agencies in Brazil. In 2002 Neogama merged with BBH and became Neogama / BBH. In 2006, Gama was named one of the 7 most important professionals in the history of Brazilian advertising by About magazine. Publicis Groupe acquired the company and Neogama separated from the BBH network and was named Neogama again. Gama has won 26 Lions at the Cannes Film Festival as of 2017 and Neogama won a Lion at the Cannes Film Festival in its first year.